To close, the airline industry has a low threat to entry with little to no appeal.Ģ. The cabins would have only one class of seats which tied into everything eluded an overall first class experience. Satellite radio (from XM), roomy leather seats, snacks and beverages.
Threat of new entrants jetblue tv#
These include personal satellite TV (with programming from DIRECTV), Fortunately, since its inception, JetBlue has offered many innovative strategies. However, it is difficult to differentiate between products and services in this industry since there is little protection of key technologies. Major competitors of JetBlue are already decreasing flights and merging with one another in order to consolidate debt and stay in business since fixed costs are extremely high. In this economy, it would be nearly impossible to find funding with the excessive risk, low buyer confidence and debt to asset ratio of the airline industry. The cost of entry consists of extremely high fixed costs and massive capital requirements. This is mainly due to the current economic state we are in which greatly affects the market entry barriers. In JetBlue’s case, the threat is from existing competitors already in the market. Threat of new entrants - Low Potential and existing competitors influence average industry profitability. Fluctuation in the demand of air travel especially after terrorists attackġ. Huge scope to expand in the Asian marketģ. Introduction of new planes has created theģ. Most of the major airlines have undergoneĢ. America is the single largest market in theġ. Serves as a popular low-cost airline across 75 destinationsġ. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry 5. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack 4. New and efficient aircrafts (youngest fleetĪmongst any major U.S. Higher costs linked to airline's severalĢ. Years, thus has a very strong brand image inĢ. They focus on serving underserved markets and large metropolitan areas that have high average fares with a diversified geographical flight schedule that includes both short and long haul routes.ġ.
The company’s goal has been to establish itself as a leading low-fare, low-cost passenger airline by offering customers high-quality customer service and differentiated products. These five values not only differentiate JetBlue from the rest they ensure a superior customers Passion : What they do is what they product the best in industry. Integrity : Doing the right thing and they believe it’s the only way to do the business.įun : Translates to a friendly work environment where people like to be. It brings the JetBlue experience to life. Safety : Number one of JetBlue value and it always comes first.Ĭaring : In the form of respect and understanding, is the hallmark of who they are. JetBlue’s Culture was founded and built on 5 simple company values, thus are: Mission statement : Jet Blue’s mission is to be the leading low-fare, low-cost passenger airline offering high quality customer service to underserved markets and customer who are looking for the best value in their flight. Vision Statement : To provide the best, most affordable flight experience of any air carrier while providing superior service. In order to continue competing effectively in the marketplace, it is crucial for JetBlue to understand the dynamics of its industries and markets. This is very a significant milestone due to the far-reaching effects on an industry wide shakedown of cost such as fuel and labor. The airline mainly serves destinations in the United States, along with flights to the Caribbean, Peru, The Bahamas, Bermuda, Barbados, Colombia, Costa Rika, Jamaica, the Dominican Republic, Mexico, and Puerto Rico. Currently, JetBlue Airways flies to 84 destinations in 12 countries and has a fleet of 151 aircrafts. The airline achieved this status faster than any airline in aviation history.
In five years, on January 1, 2005, JetBlue become a major U.S.
At that time, the company only had two aircraft and provided service to one destination.
JetBlue Airways took off on its first flight on February 11, 2000. JetBlue Airways Corporation (JetBlue), incorporated on August 24, 1998, provides air transportation services across the United States, the Caribbean and Latin America. It also maintains a corporate office in Cottonwood Heights, Utah. The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. JetBlue Airways Corporation commonly called JetBlue, is an American low-cost airline.
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